The Content Wrangler
The Plain Language Group
Kristen James Eberlein
Eberlein Consulting LLC
Tatu Digital Media
Paul Perrotta Consulting
Anna N. Schlegel
Center for Information-Development Management
Tech Comm Tools
Lindsay Jean Thomson
UX Writers Collective
Wednesday, May 22, 2019
A light, continental breakfast to power your morning.
Conference host Scott Abel welcomes you back and sets expectations for day two of the conference.
What is Plain Language and Why Should You Care?
What is plain language? Who is using it and what results have they been able to measure? Plain language guru Deborah Bosley demystifies the topic and provides actionable insights.
Designing the Information Experience
Angela Browne discusses how to design an information experience that not only meets the needs of our technology but that also better meets the needs of the humans who use it.
Going Micro: Adapting Content for Intelligent Machines
Rob Hanna takes you on a journey from document-based authoring, to topic-based authoring, to block-based authoring, all the way to fact-based authoring.
Discussion: Information Experience Design
Vivian Aschwanden leads a quick discussion about the methods, techniques, and approaches involved in designing exceptional information experiences.
Mid-Morning Coffee Break
A brief break to refuel and recharge.
Quick Video Lesson: What is Structured Content?
Learn what structured content is, why it matters, and what capabilities it opens in this quick video lesson, brought to you by easyDITA and The Content Wrangler.
Turning Documentation into Answers Using Taxonomy
Joe Gelb explores the role of taxonomy in providing excellent personalized content delivery.
Why You Need Content Transformation to Have a Successful Content Strategy
Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.
In or Out: Giving Users Only What They Need
Dawn Stevens provides a toolkit to help you assess the risk of including — or not including — information in technical documentation. You leave with a custom assessment tool to help you determine the coverage needed for a given topic.
You Might Already Be a UX Writer
Bobbie Wood explores how UX writers create a meaningful, essential product journey by speaking directly to users with well-chosen guidance and compassion at every step.
Discussion: The Right Content For The Right Purpose
Paul Perrotta leads a discussion about how organizations are customizing and personalizing information experiences, providing the right content to the right person, at the right time, for the right purpose.
Birds of a Feather Luncheon
A hearty meal and an opportunity to lunch with other attendees who share your passion for a specific topic.
Quick Video Lesson: What is a Single-Source of Truth?
We need to think differently about how we manage and deliver our content to those who need it. In this quick video lesson, brought to you by easyDITA and The Content Wrangler, you learn why a single source of truth can help us expand our content capabilities.
Content Reuse Demystified
Kris Eberlein provides a practical exploration of content reuse: What it is (and isn't). where it can add value (as opposed to driving up costs), practical tips for writing for reuse regardless of source format, and more.
Separate Content from Formatting and Change Your World
Matt Sullivan reviews three case studies that demonstrate how to drive down the time it takes to maintain the formatting of technical content to nearly zero using template-based design.
Component Content Management - What's the Difference for Writers?
Peggy Sanchez helps us understand the changes required when moving from the traditional approach to creating unstructured technical documentation to creating structured XML content. You'll leave with a much better understanding of the people side of adopting a component content management system.
Discussion: Creating Information Experiences at Scale
Fawn Damitio leads a brief discussion about the issues impacting the ability for organizations to manage content experiences at scale.
Mid-afternoon Snack Break
A quick break to refuel and refresh.
3 Truths and a Lie About How Chatbots Will Change The Way We Manage Knowledge
Devon Peroutky shares real-world chatbot use-cases (and details what worked — and what didn't) and tips for adopting your first chatbot.
To Make Your Chatbot Smart, You Have to Feed It Wisely
Alex Masycheff will teach you how to create a chatbot that is both scalable and smart.
Face is the New Interface
Mark Walsh serves up fresh insights into writing for conversation, and learn how to design a voice and a visual that makes consumers feel understood, respected, and loved.
Discussion: Challenges Moving Toward Conversational Content
Scott Abel asks a panel of experts to help us understand the challenges involved in producing conversational content.
Late-afternoon Snack Break
A short break to regroup before the day ends.
Quick Video Lesson: What is a CCMS?
Learn what a component content management system is, why you might need one, and what capabilities it can provide you in this quick video lesson, brought to you by easyDITA and The Content Wrangler.
Keeping Docs Current and Accurate in a Continuous Delivery Environment
Meredith Volk shows us how one technical documentation team approaches the creation, management, and delivery of technical content in a continuous delivery environment.
Discussion: Connecting Technical Communication Content to Customers
Paul Perrotta leads a discussion on the need to connect technical documentation to customers in innovative ways.
Networking Wine Reception
Join us for a networking reception featuring light hors d'oeuvres, beer, wine, and non-alcoholic beverages.
Thursday, May 23, 2019
Registration and Continental Breakfast
A light, continental breakfast to power your morning.
[Half-Day Workshop] Time Management Mastery: Do More, Stress Less
Alexis Haselberger provides a crash course in the basic principles of time management, and how to actually apply them at work and at home so that you are able to do more and stress less. Through interactive activities, you'll come away with an action plan that will allow you to move from theory to practice quickly and efficiently.
[Full-Day Workshop] Precision Content® Authoring Fundamentals Workshop
In one day, Rob Hanna will teach you the science behind — and fundamentals of — using the Precision Content writing methodology for creating effective topic-based structured content. Rob Hanna will teach you how to organize and restructure content to make it more usable, repurposable, and relevant.
A hearty lunch and a little time to network with your peers.
[Full-Day Workshop] The Practical Science of Building High-Performing Teams in Technical Documentation
In this highly-interactive workshop, strategic interventionist, Andrew Lawless, will give you the tools and insights that will empower you and your technical documentation team to build the synergies and diversity necessary for growth.
[Half-Day Workshop] Using Science-Based Design in Technical Communication
In this half-day educational workshop, Tina Kister provides an introduction to the scientific principles of good design. You'll learn to objectively assess the quality and effectiveness of visual design, and you'll discover tips for communicating about design in ways that enable success.
[Half-Day Workshop] Building a Taxonomy of Answers
In this half-day workshop, Joe Gelb helps us earn how taxonomy helps us model our understanding of who our readers are and what they are trying to accomplish. See taxonomy in action to drive search, content filtering and content personalization in a real-world digital experience platform.
Information Development World
The Audio Wrangler
The Content Wrangler