Andrew Lawless

Andrew Lawless is a Strategic Interventionist who coaches leaders in content industries by implementing critical decisions and strategic pivots. He is a top-tier team performance coach who is deeply rooted in technical documentation and localization.

After working with hundreds of business owners and executives for 20 years, Andrew developed a proven process that moves content teams forward, advances your career, deepens your relationships, and strengthens your emotional and physical resilience.

Andrew brings a unique blend of experience in behavioral sciences, publishing, technical documentation, and localization to the table. His accomplishments include managing a corporate turn-around of Berlitz (now Lionbridge) in Central and Eastern Europe to transforming the World Bank’s global approach to localizing its analytical work.

Andrew presented his successes with transforming content teams to President Obama's White House and testified before the US Senate on the importance of professional development in localization. He served as a trainer and consultant to the FBI’s Behavioral Science Unit where he helped analyze the mindset of international hostage takers. Andrew is a finalist for the Kolbe Professional Award, which recognizes him for the positive impact he has made on leaders around the world by building on their strengths.