Val Swisher

Val Swisher

Content Rules

Founder and CEO

Val Swisher helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, Global Content Strategy: A Primer, was published in 2014 by XMLPress.

Sessions

The Importance of Words in an Inclusive Workplace

Val Swisher takes a look at the role that words play in our ability to understand others, and how we can better understand each other by being open to, acknowledging, and using different vocabularies.

[Discussion] The impact of differences on how we communicate and work with others

Erica Haims leads a discussion about the impact of differences on the way we communicate and work with others.

Why You Need Content Transformation to Have a Successful Content Strategy

Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.

Discussion: The Right Content For The Right Purpose

Paul Perrotta leads a discussion about how organizations are customizing and personalizing information experiences, providing the right content to the right person, at the right time, for the right purpose.

Resources

A Guide to Successful Content Development Outsourcing

Content Optimization Maturity Scorecard

[eBOOK] Eight Simple Rules to Globalize Your Content Now!

[eBOOK] The Five Phases of the Translation Workflow: How to Streamline the Process of Getting Your Content Translated

What is Content Optimization?

Why You Need Content Transformation to Have a Successful Content Strategy

[Slide Deck] The Importance of Words in an Inclusive Workplace