What is Plain Language and Why Should You Care?
In this complex world of content, technology corporations recognize the value of making the customer experience easy. One way to do that (which is often overlooked) is to provide written content that is easy to read, understand, and use. Many government agencies and regulations (FTC, FINRA, ERISA, TLA, Dodd-Frank, GLB, SEC) require that disclosures be written in plain language. Privacy policies, terms and conditions, processes and instructions, and all manner of technical information can and should be simplified for easier use. Technology companies need to recognize that using clear language saves time and money as well as enhancing content. Isn’t it time you thought about plain language as a pivotal strategy?
Plain language guru Deborah Bosley demystifies the topic and provides actionable insights.
Attendees will learn:
- how to create plain language content
- what research tells us about using plain language, and
- how to profit from using plain language